This programme is designed for people seeking to understand and apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques. It will be useful to the managers of larger businesses and organisations who have customer and marketing responsibilities. At the end of the course you will be able to:

• Conduct market research
• Define a customer's needs, want and desires
• Carry out a SWOT analysis
• Prepare a marketing plan
• Describe a range of marketing methods
• Evaluate the benefits of using different marketing media
• Compose purposeful advertising copy
• Understand how to use press releases, sales promotions and public relations
• Define the selling process
• Devise a telephone sales campaign
• List the benefits of keeping advertising records

Module One - Marketing Your Business

• Introduction
• Why you must do market research
• Who will be your typical customer?
• What do customers want?
• Why will your typical customer buy from you?
• How to do market research successfully
• SWOT
• Your Marketing Plan

Module Two - Advertising and Promotion

• Introduction
• Planning
• Advertising
• Promotion

Module Three - Personal Selling Skills

Part 1

• Introduction
• What is Selling?
• Don't Just Order-Take
• The Building Blocks that Lead to a Sale
• How to Handle Incoming Calls
• How to Make Appointments by Phone
• How to Reach the Decision Maker
• The Sales Presentation

Part 2

• Telephone Selling
• Objections
• How to Keep Records
• How to Motivate Yourself

On completion of your course, you will receive two qualifications:

Qualification 1: Business Marketing Certificate

Business Marketing Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.

Qualification 2: Business Marketing Certificate of Completion

Business Marketing Certificate of Completion issued by eLearn Canada.

This Course leads to an NCFE Level 2 Award Certificate for successful learners. This award has been designed to meet specific learners or employers requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.

This course is an online course. With online study you have access to your entire course from the start of your studies. You can access your course materials, and submit all of your question papers to your personal tutor, online from anywhere in the World using your unique student account.

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 120 hrs.

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

• All study materials
• Study Guide
• Full Tutor and Admin support

Tuition & Fees 575.00 CAD

• Principles of Marketing
• Effective Business Writing
• Effective Selling
• Grammar Refresher
• Marketing Your Business on the Internet